Impart had a closer who could convert — but no inbound pipeline. Cold email wasn't cutting through to product security leaders, and referrals had a ceiling. They needed a dedicated outbound engine, fast.
We built targeted contact lists of product security leaders and launched a phone-first campaign. Over the first weeks we iterated on messaging across multiple segments, then scaled what resonated across Impart's full ICP.
Over six months, SmartBound averaged 2.5 net-new booked meetings per week — from enterprise logos like Visa, Mastercard, Brex, and Airbnb to high-fit startups — consistently fueling the closing team.
When we came to SmartBound, we were skeptical that phone could be a viable channel to reach cybersecurity and product leaders. Kevin and his team quickly put together a calling campaign that produced results over a long period of time. What stood out was their ability to experiment to find the right message for our specific market — and we were able to open up a whole ton of pipeline worth well over one million dollars.